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Savvy data analysts depend on Pharos because it can be used to help pace political advertising spending.
When you need real-time detailed data for client meetings, Pharos provides it with the click of a button.
With Pharos, media contracts can be easily accessed in near real time and researchers can see what has been booked in advance, as well as the revenue pacing data of previous years to estimate the political advertising revenue of station ownership groups for the current year.
This chart shows the running total of gross media dollars booked to air during the third quarter of 2015. This is an interactive chart as fields are filter functions and can be changed in seconds to see a different quarter, year, and ownership group.
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