Understanding a competitor’s media strategy requires knowing where they are placing ad dollars. Our tools give you unique insights to spending strategies based on geography, demographics, media types, and even specific programming. Whether you want interactive analysis via intuitive user dashboards, or a raw data feed delivered through an API, AdImpact can help you easily discern where and when competitor dollars are being placed, on linear, digital, or CTV/OTT platforms, so you can decide how to respond.
A good strategy incorporates spending, ad airing data, and creative messaging to contextualize events. AdImpact’s ad tracking technology follows every airing of a captured ad and records associated metadata. We alert you via email to new creative as soon as it airs, so you are positioned to easily monitor ads and craft the right response. We also offer full audio transcription technology for every ad. This unique capability helps you go beyond the creative and quickly search specific keywords to pull out trends in tone and messaging.
Our ad tracking technology monitors captured ads 24/7 across linear, digital, and CTV streaming platforms across the United States. We capture 80% of new creatives within the first two hours. This means you can audit your ad traffic at any time and monitor how your schedules compare to competing brands. AdImpact’s competitive tools allow you to plan your media buys based on market intelligence and respond to competitor strategies in real time.
Effective competitive analysis is incomplete without viewing the media landscape in full. You might be edging out a competitor on broadcast but have no idea what’s going on on CTV. AdImpact solves this problem by merging datasets across linear, digital, and streaming platforms to provide you with a 360-degree understanding of advertising activity. Review head-to-head comparisons of spending, airing, and creative data by platform in real time. AdImpact’s tools ensure you are armed with all the information you need to make smart decisions about your media strategy.
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