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Smooth and effortless reporting: The data you need…when you need it
Pharos allows you to see what advertisers are paying on each station in the market, as well as how much money they are spending and how many spots they are purchasing.
This market report breaks down the share by dollars, spots, and average Cost Per Spot, as well as shows an indicator for the market average. The pie charts show the percentage of share of spending and share of spots.
This market report is a multi-station rate card that shows the average Cost Per Spot by either one-hour time block or daypart for each station in the market. When you select a time period, station, or rate, you can view contract details as well as a link to the actual PDF contract in the FCC Public File.
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