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Pharos

The ultimate competitive costing database for political media spending.

Eliminate the time-consuming process of digging through FCC Public Files to learn what rates your competitors are getting from stations. Pharos is the largest database of broadcast spending and rates, tracking more than $3.4 billion in spending and more than 6,000 advertisers in more than 200 media markets.

Instant Program Level Costing

Get accurate broadcast cost in real time. Need the cost for the Superbowl in Boston or the Today Show in San Diego? Both are available in a few clicks.

Costing going back to 2012

Trend the broadcast station costs over the last four years.

COMPARE & ANALYZE

Obtain and analyze trends in daypart costing by week, month or quarter. Identify relationship cost and timing. Create your own rate card for any station in the country.

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