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Data companies prefer Pharos because there is no other dataset like it in existence. It is a unique software tool that reads every broadcast contract uploaded to the FCC Public File website. Our dataset contains 400,000 station contracts from more than 8,000 advertisers totaling $6 billion, and growing each day.
Pharos data is sold either in the form of an interactive dashboard developed in Tableau or you can purchase a raw data file. With the dashboard, you can easily export your data to excel or have customized reports created for you. The fields scraped from the contracts include: advertiser, network affiliate, agency, flight dates, state, market, station, spot length, rates, total dollars, number of spots, contract number, contract dates, program, program start time and end time. The fields contained in the metadata include: advertiser type, election, media type, ownership group, political party, race, rep firm, election team, team party, daypart, and contract upload date.
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